Promoting Koalafi lease-to-own on your website

With lease-to-own financing, you can offer payment plans to nearly one in two U.S. consumers who may not qualify for traditional financing.¹

By making Koalafi visible across your site, you can:

• Boost conversions by giving more shoppers a path to purchase
• Increase average order value by making bigger purchases more accessible
• Reduce checkout friction by showing clear, flexible payment options upfront

Merchants who’ve integrated financing offers throughout the consumer’s shopping journey from research to checkout have increased the conversion rate by 2 to 3 times, relative to a simple integration at checkout.¹

This guide shares best practices for featuring Koalafi throughout your site. You’ll find real examples, approved copy, and ready-to-use assets to help you drive awareness and encourage more customers to apply.

Where to promote financing on your site

Strategically placing financing messaging across your site ensures customers see their options early and often. Sites that consistently promote financing throughout the customer journey see nearly double the conversion rate.¹ Focus on high-visibility pages where shoppers make decisions, and reinforce the message as they move toward checkout.

Key placements that drive application traffic:

• Financing page
• Navigation menu
• Product page
• Category page
• Checkout
• Header banners

Financing page

Make it easy for shoppers to understand their payment options and choose the one that fits them best.

Many customers need a little extra context to feel confident about financing. A dedicated financing page is a great way for shoppers to understand all of their payment options and see which is the best fit for them.

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Best practices

• Include brief descriptions of each financing option, along with who it’s best suited for.
• Add a clear call-to-action so shoppers can apply, get approved, and finish shopping with buying power.
• Feature each partner’s logo for credibility and recognition.

Add Koalafi to your financing page

We’ve created a ready-to-use financing page template and provided approved Koalafi language to help you build your own here.

Navigation menu

Link your financing page from your navigation menu and footer so customers can easily access it wherever they are. This is the most impactful place to highlight your financing.

Checkout

Shoppers often compare financing options, so it’s essential to clearly explain Koalafi and differentiate it from other options you offer.

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Best practice

Add a short blurb next to each option at checkout to help describe the financing type.

Koalafi approved copy:

• Flexible payment options. No credit needed.
• Lease-to-own. No credit needed.
• Lease-to-own financing

Product page

This is one of the highest-intent pages on your website. Ensure customers can click to apply for Koalafi or learn more somewhere on that page (ideally above the fold). When they’re ready to buy, eligible customers can quickly check out with their pre-approval.

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Best practice

Install product page widgets to allow customers to learn more without leaving your site.

Category page

Show shoppers early that flexible financing is available at checkout. This helps set expectations and increases product engagement, especially for higher-ticket items.

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Best practice

Place a small banner or tile on the page

Download banners here.

Header banner

Use a banner at the top of your site to make financing visible from the start. This high-traffic placement helps catch attention early and drives clicks to your financing page.

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Best practices

• Keep the message short and benefit-focused
• Link directly to your financing page
• Consider seasonal versions (tax time, holiday promos, etc.)

Koalafi approved copy:

• Shop now. Pay over time with Koalafi. No credit needed. Learn more [link to your financing page]
• Flexible payment options. No credit needed. Apply now [Link to your Koalafi application]

¹ McKinsey & Company: US lending at point of sale: The next frontier of growth